Conversion Rate Optimization (CRO) Resources, Guides & Calculators
Welcome to GoldHatSEO’s central hub for all things CRO. Whether you run an ecommerce store, a SaaS startup, or a B2B website, this site offers the best strategies, calculators, and research to help you lift conversion rates and grow revenue—faster and smarter.
CRO Fundamentals & Benchmarks
- What is Conversion Rate Optimization?
- What is a Good Website Conversion Rate?
- What is a Good B2B Website Conversion Rate?
- What Is a Good Ecommerce Conversion Rate?
- What is a Good Landing Page Conversion Rate?
- What is a Good SAAS Pricing Page Conversion Rate?
- What is a Good Shopify Conversion Rate?
Calculators & Tools
- Conversion Lift Calculator
- B2B Pipeline Lift Calculator
- Lead Conversion Calculator
- Ecommerce ROI Estimator
- SAAS Revenue Impact Calculator
- Shopify Conversion Impact Estimator
Ecommerce & Shopify Optimization
- Why Ecommerce Mobile Product Pages Don’t Convert
- One-Page vs Multi-Step Checkout (Shopify)
- When to Use Shop Pay vs Native Checkout
- Why High Add-to-Cart (ATC) Rates Don’t Always Become Checkout Conversions
- How to Increase Shopify Checkout Conversion (Quick Wins)
- Who to Hire for Shopify CRO?
B2B & SaaS Growth
- Why B2B Contact Forms Don’t Convert
- Why SaaS Free Trial Conversion Stalls
- Freemium vs Free Trial for Activation/Conversion
- How to Improve SAAS Trial Start Conversion
- When to Ask for Credit Card for Trials?
- Who Owns CRO in Series A SaaS?
Testing, Analytics & CRO Strategy
- When Should You A/B Test Versus Ship Directly?
- Mechanism: Sample Size × Expected Lift Determines Testability
- Verify with: Pre-Test MDE and Runtime Estimates
- How to Prioritize CRO Ideas
- Conversion Audit
- How to Find Conversion Gaps Fast
CRO Teams, Roles & Hiring
- Who Should Own CRO in B2B Marketing?
- Who Should Own CRO in an Ecommerce Team?
- Who Should Write the Landing Page Copy?
- Who Owns CRO in Series A SaaS?
Landing Pages, Forms, & Copywriting
- Why Landing Pages Fail to Convert
- Microcopy vs Layout for Conversion Lift
- Which CTA Placement Converts Best on Landing Pages?
- How to Increase Landing Page Conversion in Under an Hour
- How to Increase B2B Demo Request Conversion
Offers, Discounts & Checkout Tactics
- Chat Scheduling vs Calendar-Embed for Conversion
- Free Shipping Threshold vs First Order Discount
- How to Show Discounts Without Hurting Average Order Value (AOV)
- When to Gate vs Ungate Offers
Mobile, Device & UX Conversion
Quick Cross-Topic Links
- Free Shipping vs First Order Discount → How to Protect AOV with Smart Discounts
- Free Trial Conversion Stalls → Freemium vs Free Trial
- Landing Pages Fail to Convert → Best CTA Placement | Microcopy vs Layout for Lift
- B2B Contact Forms Don’t Convert → Increase B2B Demo Request Conversion
- Mobile Product Pages Don’t Convert → Why Mobile Conversion is Lower than Desktop
- A/B Test vs Ship Directly → Testability: Sample Size × Expected Lift
- How to Prioritize CRO Ideas → Find Conversion Gaps Fast
New? Try our CRO quick-start guide or explore the calculators above. For expert tips, browse the topic links and start optimizing!