Where to Place CTAs on Landing Pages for Maximum Conversion

The highest-converting CTA placement on landing pages depends on how complex your offer is, what visitors need to know before acting, and the flow of your content. For simple offers, a CTA above the fold almost always delivers the best results, while complex offers often benefit from CTAs after benefits, testimonials, or pricing further down the page.

Best Practices for CTA Placement

  • Above the Fold: Best for simple, urgent offers with clear value. Puts your CTA front and center for immediate action—especially effective for lead generation or fast decisions.
  • After Value Propositions/Benefits: Placing a CTA mid-page after outlining the key benefits converts visitors who need more information. This balances urgency with the reassurance many B2B or higher-consideration buyers require.
  • Sticky or Persistent CTAs: Floating CTAs that remain visible as users scroll keep the action top-of-mind, lifting conversions for mobile, ecommerce, and long-form content.
  • Below the Fold (After Trust-Building): For complex, expensive, or high-friction offers, CTAs after testimonials, social proof, or pricing at the end of the page perform best—letting visitors decide only after they feel fully informed and confident.

What the Data Says

  • A/B tests show that above-the-fold CTAs win for simple or urgent offers, but for content-rich or complex pages, below-the-fold or post-benefit CTAs can increase qualified conversions by 20–300%.
  • Hybrid approaches (e.g., a main CTA above the fold and additional CTAs after key sections) often convert best, serving both ready-to-act and slower-to-decide visitors.
  • Sticky CTAs—either as floating buttons or visible footer bars—improve performance on both mobile and desktop by making the action always accessible.

Summary Table: CTA Placement vs. Conversion

Placement Best For Reported Impact
Above the Fold Simple, urgent offers, lead gen Highest CTRs for quick actions
After Benefits/Testimonials Complex offers, B2B, persuasion required Higher qualified conversions
Sticky/Floating/Footer CTA Mobile, long-form, ecommerce Improved all-device performance
End of Page (Below Fold) High-priced, multi-step, trust-based sales Up to 20–300% lift for informed buyers

How to Choose and Optimize CTA Placement

  • For fast, simple offers: start with a bold, visible CTA above the fold.
  • For higher-consideration or complex sales: test CTAs after trust-builders and key content sections.
  • Always A/B test—best placement is highly context-dependent, so experiment with both static and sticky CTAs to see what works for your audience.

For newcomers:
Place your CTA where it’s easy to find, but match it to the complexity of your offer—simple pages get above-the-fold CTAs, complex ones do better with buttons after more information. Try sticky CTAs for mobile and long scroll pages!

  • Landing Page CTA
  • CTA Placement
  • Conversion Rate Optimization
  • Above the Fold
  • Below the Fold
  • Sticky CTA
  • Mobile CTA
  • Lead Generation
  • Trust-Building
  • Persuasion
  • Page Structure
  • Hybrid CTA Strategy
  • A/B Testing
  • User Experience
  • Call to Action
  • Testimonial Placement
  • Pricing CTA
  • Conversion Lift
  • Content Strategy
  • Funnel Optimization