When Should You Use Key CRO Tactics? (Overview)

Timing matters just as much as the tactic itself in conversion optimization. This overview brings together the top questions about *when* to show discounts, gate offers, qualify leads, A/B test changes, and more—helping you make smarter timing decisions for maximum impact on your funnel and revenue.

• How to Show Discounts Without Hurting Average Order Value (AOV)
• When Should You A/B Test Versus Ship Directly?
• When to Ask for Credit Card for Trials?
• When to Gate vs Ungate Offers
• When to Qualify Leads On-Page or After Submission
• When to Use Shop Pay vs Native Checkout on Shopify

Each link dives into CRO best practices and decision frameworks for timing your tactics—so you can optimize results while protecting revenue, lead quality, and user experience.