What Is a Good Conversion Rate? Benchmarks for Every Channel

Curious how your site stacks up against others? This page collects current benchmarks for B2B, ecommerce, SaaS, landing pages, Shopify, and more, so you can quickly see what’s “good,” “great,” and “needs improvement” in your space.

  • B2B Website Conversion Rates: Typical ranges and what high-performers achieve.
  • Ecommerce Benchmarks: Compare your online store to platform and industry averages.
  • Landing Page & SaaS Metrics: Find out what top-performing single-offer and SaaS pages convert at.
  • Conversion Rate Optimization (CRO): Learn how to raise your rates with proven tactics.

Explore each topic: