What is a Good Landing Page Conversion Rate in 2025?

A good landing page conversion rate in 2025 is typically above 6.5%, with industry medians ranging from 6.6% to 7.1%. Top-performing landing pages—especially those targeting high-intent or warm audiences—regularly achieve rates of 10% or even 20–30% depending on the offer, design, and traffic source.

Landing Page Conversion Rate Benchmarks

Landing Page Type Median/Avg Rate Top Performer Rate
All Industries (median) 6.6% – 7.1% 10% – 12%+
Lead Generation 9% – 12% 20% – 30%
Ecommerce Product 2% – 5% 10% – 15%
SaaS Free Trial 5% – 15% 25% – 30%
Webinar Registration 20% – 40% 50% – 60%

Industry and Offer Specifics

  • B2B, Finance, Real Estate: Typically see lower averages (2–4%), due to longer buying cycles and more stakeholders.
  • Lead Generation & Webinars: Consistently higher, thanks to targeted audiences and strong value offers.
  • Personalized CTAs, Mobile Optimization, and Clean Layouts: Directly correlate with above-average conversion rates.

What is “Good”?

  • Below 4%: Needs urgent improvement—underperforms most industry benchmarks.
  • 6.6% – 10%: Good or above average in most verticals.
  • 10%+: Excellent; puts your landing page in the top 10% for performance.

Always benchmark your conversion rates against your specific industry, landing page type, and audience intent for truly actionable goals.

Summary for People New to This Topic

A landing page’s conversion rate shows how many people take the action you want—like signing up or buying—after visiting your page. In 2025, most good landing pages convert about 7 out of every 100 visitors, but the best ones can reach 10, 20, or even 30 out of 100, especially when targeting people who already want what you offer. Clear calls to action, fast loading, and mobile-friendly design help get more people to act.

  • Landing Page Conversion Rate
  • Industry Benchmark
  • Lead Generation
  • Ecommerce Offer
  • Webinar Registration
  • SaaS Signup
  • High-Intent Traffic
  • Personalized CTA
  • Mobile Optimization
  • Distraction-Free Layout
  • Value Proposition
  • Audience Targeting
  • Page Speed
  • Form Conversion
  • Conversion Benchmark
  • Actionable Goal