What is a Good SaaS Pricing Page Conversion Rate?

A good SaaS pricing page conversion rate is around 3.8%, with top-performing pages reaching 7–10% and above. This metric specifically measures the percentage of unique visitors to your pricing page who complete a high-value action—such as starting a free trial, requesting a demo, or signing up for a paid plan. Exceptionally strong offers and world-class UX can push conversion rates even higher, especially in opt-in free trial models.

SaaS Pricing Page Conversion Benchmarks

Metric Benchmark Top Performer Rate
Median pricing page conversion 3.8% 7% – 10%+
Demo request page conversion 5.5% 10%+
Free trial start (from pricing, opt-in) 8.5%+ 12% – 20%+ (opt-in), up to 48% (opt-out)

Influencing Factors

  • Offer Strength & Clarity: Simple pricing, compelling value, and direct CTAs lift conversion.
  • Social Proof & Trust: Badges, testimonials, transparent comparisons, and live chat increase trust and remove friction.
  • Traffic Quality: Warm, high-intent audiences convert higher than cold or generic traffic.
  • Plan Complexity: Lower-priced or freemium plans usually see higher rates; complex or enterprise offers lower rates.
  • Mobile Experience: Mobile pricing page conversion is typically lower—mobile-first, frictionless design is critical for gains.

What Is “Good”?

  • Below 2%: Underperforming for SaaS—usually a sign of friction, weak value, or confusing options.
  • 3–5%: Typical and healthy for SaaS, especially for B2B or high-ticket products.
  • 7–10%+: Very strong; reflects excellent UX, clear messaging, and strong audience-product fit.
  • 20%+: Rare, typically only for opt-out models or highly incentivized trial offers.

Always benchmark against similar SaaS companies, prioritize mobile UX, and continually optimize for clarity, speed, and intent.

Summary for People New to This Topic

On a SaaS pricing page, the “conversion rate” means how many visitors start a free trial, request a demo, or buy after seeing your prices. About 4 out of every 100 people usually take action, but top SaaS companies can get 7 or even 10 out of 100 to convert, especially if the page is clear, friendly, and easy to use. If you want more signups, keep your pricing simple, add trust badges and testimonials, and make it super easy to click the “start now” button—especially on mobile phones.

  • SaaS Conversion Rate
  • Pricing Page
  • Free Trial Signup
  • Demo Request
  • Opt-In vs Opt-Out
  • Plan Comparison
  • Social Proof
  • Clear CTA
  • Traffic Quality
  • Mobile Optimization
  • User Experience (UX)
  • Conversion Benchmark
  • Subscription Model
  • Churn Risk
  • Trust Signal
  • Signup Funnel